I am a strategic, multidisciplinary creative leader with over 20 years’ experience helping brands find their voice and make their mark. I lead projects end-to-end, from strategy and creative through to full execution, working as comfortably with boards as with production teams.
I’ve honed my craft across major names like Ed Sheeran, Phil Collins, Wiz Khalifa, Muse, Lenny Kravitz, Jay-Z, Linkin Park, and Red Hot Chili Peppers. In advertising, I’ve led brand and campaign work for BMW, Samsung, Google, Playstation, Activision, Apple, Fiji Tourism, Changi Airport Singapore, Amnesty International and the Japan National Tourism Organisation.
Today, I specialise in brand strategy and creative delivery, navigating complex rebrands and brand evolutions where alignment, creativity and sharp execution are critical. I bridge strategy, creative, and technology, collaborating just as easily with developers as with marketing teams.
From campaigns, websites and social to TVCs and experiential work, I’ve worked across almost every channel. As an early adopter of AI in creative workflows, I now speak on the future of branding and AI, with recent events drawing audiences of over 100.
At heart, I’m about creating real impact: work that resonates, builds brands people believe in, and drives exceptional lasting results.
CORE SKILLS
Creative Strategy
Creative Direction
Brand Design
Marketing Strategy
Pitching & Presenting
Project Management
RECENT AWARDS
The Webby Awards 2018 - Judges Choice Winner : Mobile Sites & Apps - Lifestyle
The Webby Awards 2018 - Peoples Choice Winner : Mobile Sites & Apps - Lifestyle
The Davey Awards - Silver Award - Online Advertising and Marketing
W3 Awards - Silver Award - Social Content & Marketing-influencer Marketing for Social
Communicator Awards - Award of Distinction for Marketing Effectiveness/Content Marketing
W3 Awards 2016 - Silver Award - Game or Application-Tourism
W3 Awards 2017 - Silver Award - Social Content & Marketing-Promotions and Contests
The Webby Awards - People's Choice Winner : Online Guerrilla and Innovation
The Davey Awards - Gold Award - Online Advertising and Marketing - Innovative/Experimental
The Davey Awards - Silver Award - Online Advertising and Marketing - Mobile Marketing
Interactive Advertising Bureau - Creative Showcase Winner
The Transform Awards 2020 - Highly Commended - Best Use of Copy Style or Tone of Voice
The Transform Awards 2021 - Gold - Best Naming Strategy
The Transform Awards 2021 - Bronze - Best Brand Development
The Transform Awards 2021 - Bronze - Best Brand Evolution
The Transform Awards 2021 - Silver - Best Use of a Visual Property
The Transform Awards 2023 - Gold - Best Rebrand of a Digital Property
The Transform Awards 2023 - Silver - Best Use of a Visual Property
QUALIFICATIONS
BA in Design & Digital Media
Google Certified Associate
Google Analytics Certified
Google Adwords Search Certified
Google Adwords Fundamentals Certified
HLTAID003 First Aid Qualified
HLTAID002 Emergency Life Support Qualified
HLTAID001 Cardiopulmonary Resuscitation Qualified
AUS Powerboat Licence
Clean Australian & UK Driving Licences
Qualified Open Water Scuba Diver
TOOLS I USE
Pen & paper
Sparkling wit & charm
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Adobe AFX
Balsamiq
Sketch
Axure
Moqups
Figma
Adobe Dreamweaver
G-Suite
Google Analytics
Google Adwords
Search Console
Google Tag Manager
Google Data Studio
Trello
Jira
Workflow Max
Harvest
MS Office
ChatGPT
Midjourney
Gemini
OTHER INTERESTS
Kickboxing
Golf
Squash
Skiing
Camping
Fishing
Gaming
Dystopian Future Sci Fi Films
WHATS IT LIKE WORKING WITH ME?
