I am a highly experienced award winning creative strategist & designer with a track record of taking large scale multi channel campaigns from inception to execution. I am passionate about branding without the bullsh*t,
With over 20 years experience under my belt, I've been lucky enough to hold a number of senior positions at companies which include Warner Music International, BeOn, Advertising.com, Goviral, AOL Networks, Circul8 & StartsWithA. This career history (and personal passion for brand) has resulted in me now being equal part design, creative and strategy.
I am confident at director level across the full product launch/campaign cycle from ideation through design to production and delivery.
CORE SKILLS
Creative Strategy
Creative Direction
Brand Design
Marketing Strategy
Product Management
Team Management
RECENT AWARDS
The Webby Awards 2018 - Judges Choice Winner : Mobile Sites & Apps - Lifestyle
The Webby Awards 2018 - Peoples Choice Winner : Mobile Sites & Apps - Lifestyle
The Davey Awards - Silver Award - Online Advertising and Marketing
W3 Awards - Silver Award - Social Content & Marketing-influencer Marketing for Social
Communicator Awards - Award of Distinction for Marketing Effectiveness/Content Marketing
W3 Awards 2016 - Silver Award - Game or Application-Tourism
W3 Awards 2017 - Silver Award - Social Content & Marketing-Promotions and Contests
The Webby Awards - People's Choice Winner : Online Guerrilla and Innovation
The Davey Awards - Gold Award - Online Advertising and Marketing - Innovative/Experimental
The Davey Awards - Silver Award - Online Advertising and Marketing - Mobile Marketing
Interactive Advertising Bureau - Creative Showcase Winner
The Transform Awards 2020 - Highly Commended - Best Use of Copy Style or Tone of Voice
The Transform Awards 2021 - Bronze - Best Naming Strategy
The Transform Awards 2021 - Bronze - Best Brand Development
The Transform Awards 2021 - Bronze - Best Brand Evolution
The Transform Awards 2021 - Silver - Best Use of a Visual Property
The Transform Awards 2023 - Gold - Best Rebrand of a Digital Property
The Transform Awards 2023 - Silver - Best Use of a Visual Property
QUALIFICATIONS
BA in Design & Digital Media
Google Certified Associate
Google Analytics Certified
Google Adwords Search Certified
Google Adwords Fundamentals Certified
HLTAID003 First Aid Qualified
HLTAID002 Emergency Life Support Qualified
HLTAID001 Cardiopulmonary Resuscitation Qualified
AUS Powerboat Licence
Clean Australian & UK Driving Licences
Qualified Open Water Scuba Diver
TOOLS I USE
Pen & paper
Sparkling wit & charm
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Adobe AFX
Balsamiq
Sketch
Axure
Moqups
Figma
Adobe Dreamweaver
G-Suite
Google Analytics
Google Adwords
Search Console
Google Tag Manager
Google Data Studio
Trello
Jira
Workflow Max
Harvest
MS Office
OTHER INTERESTS
Kickboxing
Golf
Squash
Skiing
Camping
Fishing
Gaming
Dystopian Future Sci Fi Films
WHATS IT LIKE WORKING WITH ME?
