20+ years at the forefront of risk & compliance solutions has made Protecht one of the most respected and influential voices in the risk sector.
With a large scale global expansion on the horizon, we were brought in to bring clarity to their value proposition, align their teams under a central vision, define communication rules across every channel and modernise their full brand identity.
This project rolled out through many different phases, involving every area of the organisation as well as key clients and the general public.
This is a company that knows very well that they were never destined to follow the pack. Protecht already had a world-class product and reputation, now they have a world-class brand to match.
Key Project Elements We Delivered
- Brand strategy workshops
- Brand positioning
- Brand communications guidelines
- New brand identity (logo, tagline, colour palette, typography, photography, iconography etc)
- Brand Guidelines
- Full website redesign and development (in Hubspot)
- Marketing materials and corporate document templates
- Full storyboarding, design and production of brand launch video
- Brand positioning
- Brand communications guidelines
- New brand identity (logo, tagline, colour palette, typography, photography, iconography etc)
- Brand Guidelines
- Full website redesign and development (in Hubspot)
- Marketing materials and corporate document templates
- Full storyboarding, design and production of brand launch video
MY ROLE: Creative Strategy Director & Brand Designer || AGENCY: StartsWithA
