This was the official Facebook app to support the Launch of Wiz Khalifas “Rolling Papers” album. We invited fans to celebrate the launch by passing digital joints around Facebook.
It was live for about a week before it was shut down by Facebook for “promoting smoking and drugs” amongst other violations of their app policies. This turned out to be quite a result as it provided even more promo for the album. Despite only being live a short time, the app generated a crazy amount of engagement:
211k+ unique visitors from 196 different countries
230k+ smokes taken from virtual joint
90k+ virtual joints lit
4k+ album purchases from app
230k+ smokes taken from virtual joint
90k+ virtual joints lit
4k+ album purchases from app
MY ROLE: Creative Director & Head of Production || AGENCY: Warner Music International
