While at Advertising.com, I was responsible for the production & launch of a new type of HTML5 page takeover ad unit that popped out of an MPU after a 3 second hover. We named the format “Genie”. It was affectionately know as “G Unit” in the office. Below is a selection of Genies I designed/produced for various brands.
And yeah, I know people hate pop ups. These were different times when digital ad land was like the wild west. To be clear, I don't make pop ups any more. 😂
MY ROLE: Head of Creative & Technical Lead || AGENCY: Advertising.com
